Obelix and the Power of the ® symbol

The Obelix decision of the European Court of Justice  (T-24/25) marks an interesting development in the treatment of the ® symbol under European trade mark law.   Until now, this symbol had played a relatively limited role in European case law. Unlike in US practice, its use is neither required nor constitutive of rights under…

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Introducing the IP Audit Start-Up Kit for Investors

A structured, investor-grade intellectual property audit — covering patents, trademarks, designs, and software copyright — now available as a ready-to-deploy due diligence package. A structured, investor-grade intellectual property audit, covering patents, trademarks, designs, and software copyright is now available as a ready-to-deploy due diligence package.   Intellectual property is, for most technology and innovation-driven companies, the…

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Why You Should File a Patent Before Entering Into Partnerships?

When developing an innovative product or technology, collaborating with external partners is often essential. Research centers, manufacturers, formulators, laboratories, or technical subcontractors can all play a key role in transforming an idea into a market-ready product. However, before sharing your innovation with partners, one critical step should never be overlooked: filing a patent application. Failing…

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The SME Fund 2026 is open!

Great news for EU-based small and medium-sized enterprises: the Ideas Powered for Business SME Fund has reopened several of its voucher schemes following new funding availability. Voucher 1 – IP Scan (IP pre-diagnostic service) and IP Scan Enforcement Voucher 2 – Trade Marks and Designs Voucher 3 – Patents This European Commission initiative, implemented by…

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Creating advertising campaigns with artificial intelligence: creative opportunities and crucial intellectual property issues

The meteoric rise of artificial intelligence (AI) is profoundly transforming the world of communications. Generating striking visuals in a matter of seconds, writing slogans tailored to different audiences, personalising advertising messages at scale: never before have campaign creators had access to such a range of tools. But behind this revolution lie major challenges, particularly when…

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SME Fund 2025 launched !

the fifth edition of the SME Fund scheme will cover a range of IP rights, including trade marks, designs, patents, plant varieties, and the IP Scan service. This scheme is subsidizing part of the application fees for your IP rights. The SME Fund scheme aims to: Foster innovation: Help SMEs leverage their intellectual property to…

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China – Trademark Licensing and Recordation Procedure

For trademarks used on sectors where a prior authorization of conducting business is required (pharmaceuticals, tobacco, etc.), the licensee must have obtained a prior approval from the relevant authorities to engage in the respective industry or produce said goods. Trademark licenses should be filed for recordation with the Chinese Intellectual Property Administration (CNIPA). Applications for…

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GEOGRAPHICAL INDICATIONS LAW: new regulation on the protection of geographical indications for craft and industrial products!

On 12 September 2023, the European Parliament adopted the proposal for a regulation on the protection of geographical indications for craft and industrial products. This uniform protection throughout the European Union strives to encourage the production of quality products, help to “combat counterfeiting, ensure a wide range of quality products for consumers and contribute to…

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X logo replacing Twitter risks being considered as a trademark infringement

The X logo replacing Twitter risks being considered as a trademark infringement, and in particular of the US trademark X (n° 87980831: https://lnkd.in/eAAbmN7W) owned by … Meta Platforms, Facebook’s parent company! This demonstrates the value of conducting prior research before opting for a (new) product or service name, and thus avoiding having to change the name…

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