Creating advertising campaigns with artificial intelligence: creative opportunities and crucial intellectual property issues

By Natacha Serafin | 23/04/2025

The meteoric rise of artificial intelligence (AI) is profoundly transforming the world of communications. Generating striking visuals in a matter of seconds, writing slogans tailored to different audiences, personalising advertising messages at scale: never before have campaign creators had access to such a range of tools. But behind this revolution lie major challenges, particularly when…

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